实现智慧零售:第二届中国数字化零售国际峰会2017

2017-07-24 09:07 来源:蟠桃会
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  “第二届中国数字化零售国际峰会2017”将于2017年9月7日至8日上海圣诺亚皇冠假日酒店举行。本次会议由上海希为投资管理有限公司主办。

  "The Second Digital Retail Summit 2017"which will be held in Crowne Plaza Shanghai Noah Square on September 7-8, 2017. The Summit is organized by ECV International Shanghai Co.

  2017年被视为中国“新零售元年”,传统零售业开始加速数字化转型,通过线上线下融合、大数据技术驱动等,实现智慧零售和业态重构。阿里、京东等大型电商企业也在积极向线下渗透,联手传统实体零售企业,打造“新零售”概念,围绕人、物、场,为消费者打造出“实体+互联网”的一体化全场景生态圈。

  The year 2017 is seen as China's "first year of new retail". Driven by integration of online and offline and big data technologies, the traditional retail industry starts accelerating its digital transformation process to realize smart retail and restructure its type of operation. Large e-commerce enterprises, such as Alibaba Group and JD.com, are also actively expanding to offline channels, by joining hands with traditional retail entity enterprises and creating the "new retail"concept, to build an integrated and full-scenario ecological circle of"entity + internet"centering on people, commodities and scenarios for consumers.

  零售业的数字化转型已是大势所趋,本次峰会将以“人、物和场景数字化——实现智慧零售”为主旨,与国内外零售商、品牌商、知名咨询公司、电商平台及零售技术提供商,通过数字化渠道建设、数字化营销创新、商品数字化、智慧物流(供应链)等热点主题进行探讨,共同寻求和探索零售业全场景的数字化转型之路,从而提高消费者体验和零售企业内部效率。

  Digital transformation of the retail industry represents the general trend. Focusing on the topic of "digitalization of people, commodities and scenarios- realizing smart retail", this summit invites domestic and international retailers, brand marketers, noted consulting firms, e-commerce platforms and retail technology providers to discuss hot topics, such as construction of digital channels, innovation of digital marketing, digitalization of commodities, smart logistics (supply chain), and seek and explore paths to full-scenario digital transformation of the retail industry, so as to improve consumers' experience and efficiency inside the retail enterprises.

  本次论坛将包括:

  "The Second Digital Retail Summit 2017"including:

  业界知名权威精彩演讲

  Wonderful Speeches by the Executives of Well-known relative Enterprises

  150+国内零售业、技术服务商等相关企业决策人交流

  150+ Retail , Technology service provider and Relative Enterprises at Home and Abroad

  本次论坛将就如下热点话题进行深入探讨:

  This forum will focus on the hot topics as below:

  零售业数字化现状及发展趋势

  Current Situation and Developing Trends of Digitalization in Retail Industry

  新零售时代,数字消费者洞察

  Insights into Digital Consumers in the New Retail Age

  数据赋能,门店的数字化体验

  Data Empowerment, Digital Experience in Stores

  以消费者为中心,新零售的最佳实践

  Focusing on Consumers, Best Practice of New Retail

  数据驱动全零售策略

  Data-Driven Omni-Retail Strategy

  如何通过数字化转型,提升企业效率

  How to Increase Enterprise Efficiency Through Digitalization Transformation

  全渠道的精准营销

  Omni-Channel Precision Marketing

  小组讨论:企业如何通过数据挖掘,给消费者提供无缝的、全闭环的消费体验,实现贯通消费者生命周期的品销全链路

  Panel Discussion: How Enterprises Use Data Mining to Provide Consumers Seamless and Closed-loop Consumption Experience in order to Create an all-link Product Marketing through Consumer's Lifecycle

  数字化技术高效支撑品牌全渠道布局

  Omni-Channel Brand Layout Effectively Supported by Digital Technologies

  零售数字化转型的挑战

  Challenges to Digital Transformation in Retail Industry

  家居行业零售场景革命与新消费趋势

  Revolution and New Consumption Trends of Retail Scenarios in Household Industry

  人工智能引领零售数字化转型与创新

  Digital Transformation and Innovation of Retailing Led by Artificial Intelligence

  数字化商业场景的创新与实践

  Innovation and Practice of Digital Business Scenarios

  迎合年轻人消费者理念,构建D2C的营销模式

  Catering to Consumption Concepts of Young People and Establishing the D2C Marketing Mode

  大数据助力智慧供应链

  Smart Supply Chain Supported by Big Data

  物联网时代全渠道零售的落地与实践

  Implementation and Practice of Omni-Channel Retail in the Internet of Things Age

  数字化支付与店商融合的策略与战术

  ……

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投稿人:51banhui
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