ERMS国际峰会

ERMS国际峰会

  • 时间:2019-03-11 09:00至2019-03-13 19:30
  • 地点:上海
  • 主办方:ECV上海希为
  • 规模:200-500人
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会议简介

ERMS国际峰会将于2019年3月11-13日中国上海举行。ERMS由上海希为(ECV International)提出,集中国电商,零售变革,数字营销峰会为一体的大型零售业国际峰会。

互联网下半场,应对人口红利的消失,企业需通过运用大数据、人工智能等先进技术手段,对商品的生产、流通与销售过程进行升级改造,提升运营效率,进而重塑业态结构与生态圈。

近两年,”All in”新零售蔚然成风,阿里系、腾讯系走马圈地、大刀阔斧,企业为了保持销量的增长,势将线上数字化运营(电商)和线下门店全新体验衔接起来,进行全渠道的深化运营,以消费者体验为中心的消费者渠道触点变得碎片化;面对碎片化的消费场景,内容的爆发式增长,越来越高的传播及时性,企业如何通过消费者大数据洞察,制定投放策略,精准触达每一个消费者,并实现消费者链路的无限延伸,便成了营销战役成败至关重要的分水岭。围绕“新零售”概念,企业需将营销与销售相结合,打造出围绕消费者的零售一体化全场景生态圈。同时,企业为满足消费者在任何时间,任何地点及任何方式下的购买需求,采用多渠道整合的方式销售产品或服务,为消费者提供无差别的购物体验,也给企业的供应链网络带来了挑战;企业需进行全渠道统一的供应网络设计,从设计到交付,实现端到端,供需和谐,弹性、敏捷、智慧的供应链;并且建立更高效,更柔性的配送网络,才能为消费者提供更优秀的购物体验,在竞争中立于不败之地。

本次峰会将聚焦数字电商,智慧门店,全渠道新零售,全域营销,数据营销,消费者互动体验,全渠道供应链,S&OP/IBP,智慧供应链与物流等核心话题板块,探讨数据化零售时代,如何整合前端大数据,优化全渠道建设与数字营销,重构后端供应链,制胜中国数据化零售市场。


本次峰会将就如下热点话题进行深入探讨


数字技术驱动智慧供应链

通过端到端可视化提高供应链效率

供应链:变革与创新的新平台

整合数字化规划:利用认知自动化优化规划能力

如何打造B2B化工企业的供应链可视化

端到端整合供应链的运作模式

大数据赋能电商供应链预测准确性

如何构建以客户为中心的新零售供应链

全渠道零售时代供应链的挑战与机遇

中国电商与零售:重新定义客户体验

数字消费者全渠道购物体验

数字化时代,品牌商如何通过商品和营销驱动电商发展

O2O全渠道CRM赋能新零售

无界零售-电商发展的新机遇

结构创新,电商新红利

新技术重定义新零售

Etc…


更多ERMS峰会详细内容及报名,请联系


联系人:Eva

联系方式:13515802651

联系Q Q:714638716(同微信)


关于上海希为


上海希为(ECV International)是亚洲领先的国际高端商业峰会及活动的主办和承办机构。公司拥有近200位行业研究及活动专家,每年在全球举办约40场高端国际峰会,涉及汽车、零售、纺织、鞋业、物联网、新科技等行业。我们为超过半数的财富2,000强企业提供专业的商业会议及咨询服务,每年有超过6,000位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展,进而影响行业格局,引领行业未来。


China ERMS summit 2019


China ERMS Summit 2019 will be held on March 11th-13th in Shanghai. ERMS, as the abbr. of Ecommerce and Retail Innovation, Digital Marketing, Supply Chain & Logistics, is raised by ECV International.

In the latter half of the Internet's development, enterprises, in response to the disappearance of the demographic dividend, should upgrade their production, distribution and sales processes through advanced technologies such as big data and artificial intelligence to improve operational efficiency and reshape the business structure and ecosystem.

In the recent two years, the trend of "All in" new retail has prevailed throughout. Both Alibaba and Tencent adopt the "enclosure strategy" to expand their market share in a drastic way. In order to maintain sales growth, enterprises certainly will create a merger of online digital operations (e-commerce) and new experience in offline stores to conduct in-depth omni-channnel operations where the touch points of consumers' channels centering on consumption experience have become fragmented. In the face of fragmented consumption scenarios, the explosive growth of content and increasingly greater timeliness of communication, the key to win the marketing battle lies in the way enterprises rely on their insights into big data to develop delivery strategies that precisely targeting every consumer, and to achieve the infinite extension of the consumer link. Focusing on the concept of “New Retail”, enterprises need to combine marketing and sales to create a full-scale ecosystem of retail integration with consumers in the centre.

Meanwhile, it entails a challenge for supply chains of enterprises to sell goods or services through multi-channel integration and provide consumers with undifferentiated shopping experience so that they can meet the buying demands of consumers at any time, any place, and in any way. Enterprises need to implement a unified design of supply chain network and achieve from design to delivery a flexible, agile and intelligent supply chain featuring supply-demand balance. Also, enterprises need to build a more efficient and flexible distribution network to provide consumers with better shopping experience so that the enterprises can remain invincible in the competition.

The summit will focus on digital e-commerce, smart stores, omni-channel new retail, Uni marketing, data marketing, consumer interactive experience, omni-channel supply chain, S&OP/IBP, smart supply chain and logistics, etc. to discuss how to win in China's data-driven retail market through integrating front-end big data, optimizing omni-channel construction and digital marketing, restructuring back-end supply chain.


The summit will focus on the hot topics as below


Data-driven Digital Supply Chain Network

Improving Supply Chain Efficiency through End to End Visualization

Supply Chain: A New Platform for Change and Innovation

Integrated Digital Planning: Using Cognitive Automation for Advanced Planning Capabilities

How to Build Supply Chain Visibility in B2B Chemicals

Technology Redefining the Retail

E2E Integrated SC Operating Model

Improving the Forecast Accuracy with Data in Ecommerce Supply Chain

How to Build New Retailing Supply Chain with Customer Centricity

The Challenges and Opportunities of Supply Chain in Omni-channel Retail Era

China E-commerce and Retail:

Redefined Customer Experience

Omni-channel shopping experience for digital consumers

In the digital age, How should brands differentiate merchandise & marketing to drive Ecommerce

O2O CRM Empowers New Retail

Unbounded Retail--the New Opportunities for the Ecommerce

Structural Innovation, New Dividends of E-commerce


More details, please contact


Contact:EVA

Tel:+ 86 13515802651

QQ:714638716(WeChat)


About ECV International


ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

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